Roald Dahl’s Matilda will be this year’s Official World Book Day Bedtime Story. Viewers who tune into the Roald Dahl Facebook channels at 7pm on Thursday 7th March will be able to watch an exclusive performance from the cast of the Royal Shakespeare Company’s Matilda The Musical, including a reading from the beloved book and a performance from the multi-award-winning musical. This bespoke World Book Day performance – featuring Isobel Hubble as Matilda and Malinda Parris as Mrs Phelps – will also be streamed across partner Facebook feeds including World Book Day’s own channels, Puffin, Matilda The Musical and more.
Bernie Hall, Marketing Director at the Roald Dahl Story Company says: “Every year we challenge ourselves to find bigger, better, more exciting ways to support World Book Day. In 2019 we are delighted to be bring Matilda to the fore of World Book Day’s ‘Share a Story’ campaign. Matilda demonstrates how a love of books can be truly transform your life. We hope she can help to inspire a similar passion for books and reading in young people this World Book Day.”