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National Book Tokens’ new gift cards

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Every year, National Book Tokens reveal their new range of gift cards – and this year is a bumper one for some truly iconic children’s characters! From perhaps the most famous bookworm of all, Roald Dahl’s Matilda, to everyone’s favourite troublemaker, Horrid Henry, there’s the perfect gift card for every reader – not to mention the exclusive new World Book Day-inspired gift card which features Rob Biddulph’s fabulous bookmark creations! Discover the new range and more in your local bookshop – find your nearest here

Horrid Henry

Horrid Henry has been bringing fiendish fun to readers for 25 years, and now he’s the mischievous star of a brand-new National Book Token! Great for younger bookworms. 

Alice in Wonderland

Readers can journey through the looking glass with this gorgeous new gift card, inspired by Macmillan’s iconic 150th anniversary artwork. A true classic for all ages. 

Share a Story

Readers went crazy for Rob Biddulph’s striking World Book Day bookmark characters, so National Book Tokens have brought them to life on a gift card that’s perfect for booklovers everywhere. 


Everyone’s favourite bookworm turned 30 recently, so National Book Tokens have brought you an updated twist on our classic Roald Dahl gift card to celebrate. For anyone who thinks reading is magic!

For Everyone

Molly, aged 14, won this year’s World Book Day competition with her bright, contemporary and inclusive design.


Christmas Grinch

Make Christmas mean a little bit more with this fabulous festive design, featuring Dr Seuss’s timeless Christmas character, The Grinch.