You can find out how to fundraise for us here.

Our fundraising page details all the different ways you can donate to us: via BACS transfer, cheque, by phone, or simply by donating online through our JustGiving campaigns.

Please note that we have two JustGiving campaigns: these are clearly labelled on our Fundraising Page to indicate where schools (and individuals raising money as part of school-organised fundraising) should donate, and where other individuals should donate.

World Book Day is funded by our sponsor National Book Tokens, a wide selection of publishers, and through other contributions, donations from a range of companies and fundraising.

You can see our annual accounts here.

You can find out more about how the World Book Day £1 token and £1 books exchange works here:

You can find out how to fundraise for us here.

World Book Day’s aim is for the books we present to be for all children and families, and particularly to offer a gateway into reading for those who don’t currently see themselves as readers.

We use an approach to reading scales, developed by CLPE, that recognises that reading for pleasure develops at different times for all children – and that children less engaged in reading are likely to have a reading level lower than their chronological age.

The scale has age approximations for children making expected progress. You can see that, and more about our approach to encouraging reading, here.

World Book Day’s work is based on the evidence of what encourages children to read for pleasure. This tells us there are 6 elements which support a child to read for pleasure

• Being read to regularly
• Access to books at home
• The ability for children to choose what they want to read
• Having trusted adults and peers sharing and recommending books
• The reading experience being enjoyable
• Designated time to read

These 6 elements shape and guide everything World Book Day does. You can read more about them here.

World Book Day offers every child and young person the opportunity to have a book of their own. The £1 tokens and £1 books give all children the chance to experience choosing and owning a book – for free.

The World Book Day books are a gift to children from booksellers and publishers.

World Book Day works with publishers to create a list of £1 books to appeal to a wide range of children at all ages, interests, and stages of reading.

Publishers suggest titles and a selection panel chooses from these submissions. The selection panel includes a range of expert voices from libraries, communities, partner charities and retailers.

The World Book Day trustees approve the final list.

The chosen publishers then produce and publish the £1 books (covering all the costs).

Booksellers buy the books from publishers and give them to children in exchange for the £1 token.