Booksellers buy the £1/€1.50 books to gift to children in exchange for their £1/€1.50 book token.
The £1/€1.50 tokens and £1/€1.50 books give all children the chance to choose and own a book – for free.
World Book Day, in partnership with schools and others, distributes the £1/€1.50 World Book Day book tokens to children and young people.
Click here for more information.