Booksellers buy the £1/€1.50 books to gift to children in exchange for their £1/€1.50 book token.
The £1/€1.50 tokens and £1/€1.50 books give all children the chance to choose and own a book – for free.
World Book Day, in partnership with schools and others, distributes the £1/€1.50 World Book Day book tokens to children and young people.
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