World Book Day’s work is based on the evidence of what encourages children to read for pleasure. This tells us there are 6 elements which support a child to read for pleasure

• Being read to regularly
• Access to books at home
• The ability for children to choose what they want to read
• Having trusted adults and peers sharing and recommending books
• The reading experience being enjoyable
• Designated time to read

These 6 elements shape and guide everything World Book Day does. You can read more about them here.