How World Book Day knows its campaign and activities will encourage reading for pleasure

All of World Book Day’s work is based around 6 evidence based elements which support a child to develop a Reading for Pleasure habit. These are: being read to regularly;  having books at home and at school; having a choice in what to read, finding time to read, having trusted help to find a book, making reading fun. All our resources, activities, events and work with partners uses these principles achieve our mission.

Read more about Our Approach here.