How World Book Day knows its campaign and activities will encourage reading for pleasure

World Book Day’s work is based on the evidence of what encourages children to read for pleasure. This tells us there are 6 elements which support a child to read for pleasure

  • Being read to regularly
  • Access to books at home
  • The ability for children to choose what they want to read
  • Having trusted adults and peers sharing and recommending books
  • The reading experience being enjoyable
  • Designated time to read

These 6 elements shape and guide everything World Book Day does. You can read more about them here.