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Jaysika Dennis « Back

Jaysika is a Chartered Institute of Marketing qualified marketing and communications professional, with over 15 years’ experience in a variety of sectors including libraries, education, arts and culture and the not-for-profit sector.

Jaysika has developed and managed a number of marketing campaigns to promote children’s reading initiatives and reading for pleasure, as well as campaigns to promote diverse children’s literature.

Jaysika specialises in diversity and inclusion marketing, strategic marketing planning, digital and social media marketing.

As an advocate for children’s literacy, and an avid book fan, she is thrilled to be working with World Book Day as it celebrates its 25 year anniversary.

Find out more about Jaysika at or connect with her on LinkedIn.

World Book Day® is a charity sponsored by National Book Tokens.