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What is World Book Day? « Back

World Book Day changes lives through a love of books and shared reading. Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.

Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them.

World Book Day was created by UNESCO on 23rd April 1995 as a worldwide celebration of books and reading. It is marked in over 100 countries around the globe. 

The first World Book Day in the UK and Ireland took place in 1997 to encourage young people to discover the pleasure of reading.

As World Book Day founder, Baroness Gail Rebuck, recalls “We wanted to do something to reposition reading and our message is the same today as it was then – that reading is fun, relevant, accessible, exciting, and has the power to transform lives.”

Next year is the 25th year there’s been a World Book Day, and on 3rd March 2022, children of all ages will come together to share the joy of reading for pleasure.

Spending just 10 minutes a day reading and sharing stories with children can make a crucial difference to their future success and it’s fun for all involved.

That’s why World Book Day continues to encourage children and young people to read for pleasure through its work with authors, illustrators, publishers, bookshops and libraries.

Contact Us

If you’ve got any questions, problems, ideas or anything to share, whether it’s about your World Book Day book tokens, resources, display materials or anything else, the World Book Day Helpline is only a phone call or an email (or even a fax) away. Please get in touch.

Email [email protected]
Phone 0906 265 0004 (calls to this number cost £1.00 per minute from most landlines. Mobile operators may charge more)

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World Book Day® is a charity sponsored by National Book Tokens.