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What is World Book Day? « Back

World Book Day changes lives through a love of books and shared reading. Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them. Designated by UNESCO as a worldwide celebration of books and reading, World Book Day is marked in over 100 countries around the globe. 

Next year is the 24th year there’s been a World Book Day, and on 4th March 2021, children of all ages will come together to appreciate reading. Very loudly and very happily. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. That’s why we will be sending schools (including those nurseries and secondary schools that have specially registered to participate), packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day.

What happens?

Thanks to the generosity of National Book Tokens Ltd, publishers and booksellers, we can send millions of book tokens to children and young people (some 15 million, in fact: that’s one for nearly every child aged under eighteen in the country).

Then…

They can take their book token to a local bookseller and can use it to pick one of TEN (exclusive, new and completely free) books. Or, if they’d rather, they can use it to get £1 off any book or audio book costing over £2.99 at a participating bookshop or book club (terms and conditions apply).

How can you get involved?

Look out for the new downloadable resource packs coming soon and please visit our Resources section which is full of exciting and fun resources based on favourite books, brands, characters and authors.

It’s all about getting kids closer to the books and authors they already love, and letting them discover more books and authors they’ll love every bit as much in the future.

Contact Us

If you’ve got any questions, problems, ideas or anything to share, whether it’s about your World Book Day book tokens, resources, display materials or anything else, the World Book Day Helpline is only a phone call or an email (or even a fax) away. Please get in touch.

Email [email protected]
Phone 0906 265 0004 (calls to this number cost £1.00 per minute from most landlines. Mobile operators may charge more)

#WorldBookDay
World Book Day is a charity funded by publishers and booksellers in the UK and Ireland.