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Using our assets & logo

Work with us

We welcome the opportunity to work with partners who share our commitment to changing lives through a love of books and shared reading. We work with those who can help us do more to achieve our mission to promote reading for pleasure and offer every child and young person the opportunity to have a book of their own.

World Book Day is a registered trade mark. This means you must have our written consent through a formal licensing agreement to use the name ‘World Book Day’, our logo or any of our artwork assets.

If you are a charity, school, library or other non-profit organisation you will be able to register to use the logo and assets with no charge. For World Book Day 2022, these will be available from October 2021.

We carefully select our commercial partners. If you are a commercial organisation we may ask for a fee to license our name and logo, which will enable World Book Day to do more to achieve our mission. If you would like to talk with us about a licence agreement please email [email protected].

World Book Day® is a registered charity sponsored by National Book Tokens.