Every year the publishing sector comes together to support World Book Day, a charity whose mission it is to offer every child and young person the opportunity to read and love books. For the past couple of years we’ve been delighted to see how publishers have encouraged their staff to get involved in the fun of World Book Day and supporting our Share A Story campaign. Find out more about the charity and how you can pledge your support by downloading our World Book Day Share A Story Toolkit.
WHAT IS WORLD BOOK DAY?
- World Book Day is the biggest celebration of books, reading, authors and illustrators of its kind, for children and young people of all ages – from toddler to teen – in the UK and Ireland.
- We are sponsored by National Book Tokens and funded by publishers and booksellers.
- During World Book Day month (27 February – 29 March 2020), children and young people are encouraged to visit their local bookshop, where they can exchange their £1 (€1.50) token for a free book from a range of twelve bespoke books, or they can use it to get £1 off a book costing £2.99 (€3.99) or more.
WHAT IS OUR SHARE A STORY CAMPAIGN?
- Reading for pleasure is in decline, so we want to boost it back up, raise awareness and spark millions of imaginations by encouraging people to share stories with the children in their lives for at least 10 minutes every day
- Schools, bookshops, libraries, businesses and homes nationwide are invited to join our fun nationwide social event to enjoy the pleasures of reading and Share A Story on World Book Day… and every day.
- Spending just 10 minutes a day reading and sharing stories with children can make a crucial difference to their outcome and we want to help change children’s lives, by making story-sharing a habit of a lifetime and creating readers for life
- In 2020 we are asking everyone to join our campaign to SHARE A MILLION STORIES – find out more at worldbookday.com/share-a-million-stories.
WHY IS IT IMPORTANT?
- Reading for pleasure is in decline: only 29% of 0-13s read for pleasure daily (down from 30% in 2017).
CHILDREN’S READING FOR PLEASURE: TRENDS AND CHALLENGES, EGMONT, 2019
- The number of parents sharing stories with their children is also in steep decline: only 56% of 3-4-year-olds are read to daily or nearly every day (69% in 2013).
- Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, more than their parents’ educational background or their income.
THE ORGANISATION FOR ECONOMIC CO-OPERATION & DEVELOPMENT
- For 1 in 4 children in the UK, the book they choose with their £1 World Book Day token is the first book they will ever own (and this rises to 1 in 3 amongst children receiving free school meals).
NATIONAL LITERACY TRUST ANNUAL LITERACY SURVEY, 2016
HOW YOU CAN GET INVOLVED
We’d love you to join in and help celebrate our vital reading for pleasure campaign. To help you plan your celebrations, we’ve put together TEN fun ideas from creating a buzz about sharing stories to encouraging your staff to leave work early on World Book Day to read with the children in their lives to holding internal celebrations and helping staff to volunteer their time in schools.
Download our handy publisher toolkit for ideas PLUS read successful case studies from other publishers for inspiration
Download your essential guide to our Share A Story campaign: World Book Day Share A Story Toolkit
Create your own materials for World Book Day 2020: 2020 branding guidelines and assets
Volunteering resources: Each year Penguin Random House facilitates volunteering on World Book Day, with activity ranging from storytelling workshops to a careers workshop for secondary schools. Hundreds of employee volunteers go to local schools and community settings for hour-long workshops based around a book, designed with input from the National Literacy Trust.
Penguin have created volunteer toolkits which they would be happy to share with other publishers and organisations – who could adapt them easily. Penguin are also happy to offer support to others who would like to explore setting up these placements. Please get in touch with Siena on [email protected]
Please share your Share a Story plans, activity and celebrations with us at [email protected] – we would love to hear from you.
Please use the following hashtags to share what you are doing with us (remember that you need written permission to share photos of children):
Twitter: @WorldBookDayUK or @WorldBookDayIE in Ireland
Facebook: World Book Day (UK & Ireland)