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Booksellers « Back

Booksellers are a big part of what makes World Book Day special. By participating in World Book Day you’re helping to create the readers of the future. Through your relationships with schools and local community organisations you can make sure that reading is for everyone, and that more children become readers, improving their life chances.

Bookshops help create the £1/€1.50 token and £1/€1.50 book exchange that is so important to World Book Day and to children. They give children the chance to experience choosing and owning a book – for free. Booksellers buy the books and give them to children in exchange for the £1/€1.50 token. They also provide a brilliant way for children, young people and families to discover reading recommendations and to enjoy events with authors and illustrators.

Children are encouraged to take their token to their nearest participating bookseller at

Click here for the Terms & Conditions for participating in World Book Day.


To receive World Book Day 2022 campaign assets and POS contact [email protected] by 20th October. By requesting campaign assets and POS you acknowledge that you understand and accept the terms and conditions of World Book Day.

World Book Day, The BA and Booksellers: An Explainer – in conjunction with World Book Day and the BA Children’s Bookselling Group, we’ve put together a simple explainer laying out how the BA and our members fit together with the World Book Day campaign and infrastructure, how bookselling is represented, as well as outlining the wider charitable objectives of World Book Day.

World Book Day® is a charity sponsored by National Book Tokens.