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For Booksellers

World Book Day changes lives through a love of books and shared reading. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. Almost 15% of children do not own their own book before they are gifted a £1 World Book Day book. (Source: OECD)

Bookshops are a big part of what makes World Book Day special. Thanks to you, World Book Day can bring the transformative power of reading for pleasure to more children and young people.

Have a look at our Booksellers Tool Kit for ideas and resources to help you make World Book Day happen in 2021. 

In 2021 World Book Day, just like everything else, will be different. We’re adapting to make sure that World Book Day sends a powerful and positive message about books and reading, even in lockdown.

Creating the Readers of the Future

The World Book Day £1 book tokens will be valid from Thursday 18 February. In 2021, please honour the token after 28 March (until stocks of the books last, and with £1 off other titles at your discretion).

All retailers are asked to respect the collective on-sale date of Thursday 18th February across all World Book Day £1 Books.

Children are encouraged to take their token to their local bookseller or supermarket to:

  • Swap it for one of the TWELVE exclusive, new and completely FREE World Book Day books (including ONE additional book in Ireland and TWO in Wales)
  • Get £1 off any full price book (€1.50 off in Ireland) or an audiobook (costing at least £2.99 or €3.99 in Ireland)
  • Children are told that the £1 books are a free gift from Booksellers.

For more details and full Terms and Conditions, please visit

Point of Sale

POS orders have now closed for World Book Day 2021. For late requests, please email [email protected] 

By requesting POS you acknowledge that you understand and accept all terms and conditions of World Book Day.

World Book Day is a charity funded by publishers and booksellers in the UK and Ireland.