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Booksellers are a big part of what makes World Book Day special. By participating in World Book Day you’re helping to create the readers of the future. Through your relationships with schools and local community organisations you can make sure that reading is for everyone, and that more children become readers, improving their life chances.

The token redemption period for 2023 is from Thursday 16 February – Sunday 26 March.

Bookshops help create the £1/€1.50 token and £1/€1.50 book exchange that is so important to World Book Day and to children. They give children the chance to experience choosing and owning a book – for free. Booksellers buy the books and give them to children in exchange for the £1/€1.50 token. They also provide a brilliant way for children, young people and families to discover reading recommendations and to enjoy events with authors and illustrators.

Children are encouraged to take their token to their nearest participating bookseller at

Click here for the Terms & Conditions for participating in World Book Day.

We know that booksellers run some amazing events around World Book Day to encourage families to love reading. Please do add your events to our map so that we can help more children and young people to enjoy them.

World Book Day, The BA and Booksellers: An Explainer – in conjunction with World Book Day and the BA Children’s Bookselling Group, we’ve put together a simple explainer laying out how the BA and our members fit together with the World Book Day campaign and infrastructure, how bookselling is represented, as well as outlining the wider charitable objectives of World Book Day.


We have spoken to 3 amazing bookshops who’ve told us about how they work with their communities on World Book Day and all year round. Read the complete case studies here.

The Children’s Bookshop, Huddersfield 
It’s a long game. Work to create readers it’s readers who create sales.

The quality of experience is what sets a visit to a bookshop or receiving books from a bookshop apart.

A school visit to the bookshop includes storytelling and a supported choosing session.

Visits to schools to create an in school bookshop so children can exchange their £1 tokens.

The Bookshop On the Green, Bournville
‘Know and embrace your local community – and create partnerships to amplify your message’

The Bookshop On the Green works with schools, libraries, arts organisations and others to promote the whole ecology of book reading, contributing to school newsletters, creating bespoke booklists for schools and supporting local authors.

The Bookshop on the Green is run by the team behind Bournville BookFest. Their children’s book festivals and BookFest for Schools  – a free online programme which broadcasts videos by top authors and illustrators to school pupils – aims to inspire the readers of the

Wonderland Bookshop, Retford
Make sure your passion and love for books and stories really comes across in your interactions.
Wonderland Bookshop is a place to escape into a magical world and they have created links into the local community.

Schools can:

  • Set up a wish list for parents to access to refresh school book stock
  • Book school book club visits to choose their next read
  • Book an in school book fair and assembly.
World Book Day® is a charity sponsored by National Book Tokens.