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For Booksellers

World Book Day changes lives through a love of books and shared reading. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. Almost 15% of children do not own their own book before they are gifted a £1 World Book Day book. (Source: OECD)

Bookshops are a big part of what makes World Book Day special. Thanks to you, World Book Day  can bring the transformative power of reading for pleasure to more children and young people.

This year we’ll have ideas and resources to help you work with local schools and libraries to bring storytelling, author and illustrator events and other creative activities to your shop.

Creating the Readers of the Future

The World Book Day £1 book tokens will be valid from Thursday 18 February – Sunday 28 March 2021.

All retailers are asked to respect the collective on-sale  date of Thursday 18th February across all World Book Day £1 Books.

Children are encouraged to take their token to their local bookseller or supermarket to:

  • swap it for one of the TWELVE exclusive, new and completely FREE World Book Day books (including ONE additional book in Ireland and TWO in Wales)
  • get £1 off any full price book (€1.50 off in Ireland) or an audiobook (costing at least £2.99 or €3.99 in Ireland) • Children are told that the £1 books are a free gift from Booksellers.

For more details and full Terms and Conditions, please visit

Point of Sale

POS orders must be placed by 20th October, directly with Sharon Benton at Booksellers Association.

Please send all POS order requests to [email protected].

By requesting POS you acknowledge that you understand and accept all terms and conditions of World Book Day.

World Book Day is a charity funded by publishers and booksellers in the UK and Ireland.