The reading for fun charity
We champion the fun of reading, because it seriously improves lives.
Reading for fun is the single biggest indicator that a child will grow up to enjoy a happier and more successful life – more than their family circumstances, their parents’ educational backgrounds or their income.
But here’s the challenge: It’s at an all-time low, with only 1 in 3 children now saying they enjoy reading. We believe children are more likely to read if they enjoy it, so we’re on a mission to encourage them to see reading as an entertaining, social and fun thing to do. We want more children to grow up with a life-long, life-changing habit of reading for fun, and all the benefits this brings.
Our strategy
The strategy has been developed following conversations with a range of World Book Day’s stakeholders; publishers, bookshops, schools, libraries, other literacy and reading charities.
Our approach
We’ve explored the research and spoken to children to ensure our work supports developing a reading for fun habit. Here you can find the 6 ways you can support the children in your lives to find the fun in reading.
Our impact
Our mission is to promote reading for fun, offering every child and young person the opportunity to have a book of their own.
Our charity operates in the UK and Ireland.
Who we work with
We work with a range of different organisations who help support our mission including publishers, commercial organisations, charities and not for profits and more.
Our Trustees
Meet the World Book Day trustees who support our charity as we encourage even more children to read for fun.
Our Team
Meet the team behind World Book Day, working to promote reading for fun, offering every child and young person the opportunity to have a book of their own.
Contact us
If you wish to contact us with a query about your World Book Day registration or the World Book Day packs and tokens, please email wbd@education.co.uk.
For all media enquiries, please contact worldbookday@mhpgroup.com
For any general questions, thoughts or ideas about World Book Day please refer to our FAQ’s before getting in touch with us at hi@worldbookday.com