Our Approach

World Book Day has engaged with research on Reading for Pleasure to ensure our work supports developing a Reading for Pleasure habit. Introducing the 6 elements to building a reading Superpower.

Our Approach

Our Approach

World Book Day Six Principles aligned with recent synthesis of research literature

The World Book Day six approaches to support reading for pleasure align with a recent synthesis of research literature which identified six principles to support reading enjoyment and engagement: access, choice, time, connection, social and success (Love to Read, 2022).

Love to Read was funded by Nuffield Foundation and drew upon a huge range of knowledge, experience and expertise from researchers, teachers, school leaders, other professionals and children from across the UK. The project was led by Dr Sarah McGeown, University of Edinburgh, and was carried out in collaboration with Scottish Book Trust, Education Scotland and National Literacy Trust.

Love to Read alignment with 6 Principles

Thank you to our partners

World Book Day has developed this framework in partnership with the National Literacy Trust, Centre for Literacy in Primary Education and The Open University. We have drawn on their extensive research
evidence and they have quality assured this framework. We hope this framework will result in longer term and deeper engagement in the reading for pleasure pedagogies and practices provided by our partners.

We have been able to complete this work with support from The Charity of Sir Richard Whittington, a charity associated with the Mercers’ Company.