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Privacy Policy

At World Book Day, we are committed to protecting the privacy and security of our website visitors. This privacy policy explains the what, how and why of the information we collect when you visit our website, enter any of our competitions/promotions or share your data with us in any way. It also explains the specific ways we use and disclose that information. For all our services, the data controller is World Book Day Limited.

This privacy policy explains:
  • What personal information we collect and how we use it
  • Who we share this information with
  • How we use your data in marketing materials
  • How we store your information
  • Where to direct your questions and concerns about this policy
  • What will happen if we make changes to this page

If you are under 13, you must inform a parent or guardian about our privacy policy to obtain their agreement to the privacy policy before subscribing to our newsletter or entering a competition/promotion.

How we use your information:

We use your information in a number of different ways. Below you will be able to see exactly how we use the information we collect:

How we use your contact details and why

We use your responses to competitions and promotions to:
  • Help us fulfill competitions – We need to use this information in order to contact you if you have won a World Book Day competition/promotion or ensure that your prize reaches you safely and securely. If we don’t know who you are, we aren’t able to provide you with the prize and complete the contract with you.
  • Send you information via email – We only do this with your permission to help keep you up-to-date on World Book Day news, events and competitions.

If you choose not to consent to giving us any of the information above, you may be unable to enter any World Book Day competitions or promotions.


Like many other organisations, we use cookies to collect information about your time on the World Book Day website. Cookies are very small files that are sent to your device, which store information about your visit to World Book Day.

Sharing your information

We do not sell any of your personal data to any third party. We do, however, have to share your data with some other companies in order to ensure we give you the best possible service:
  • Publishers/third party companies who we run competitions and promotions in association with/on behalf of, but only if you have won something, in order for them to be able to deliver your prize
  • Marketing agencies and service providers such as MailChimp, who assist us in delivering our marketing strategy.


If you have given us permission, we’ll send you marketing by email to keep you up-to-date with the goings-on at World Book Day.

To stop receiving marketing from World Book Day:
  • Click the ‘Unsubscribe’ link on the bottom of any marketing email you receive from us
  • Contact [email protected]

If you do either of the above we will update your preferences so that you do not receive any further marketing from us.

Storing your information

We will only hold on to your information for as long as is needed to provide you with our service. If necessary, we will hold onto your information after a competition or promotion has ended in order to meet legal or regulatory requirements, resolve cases of fraud or abuse or enforce our terms and conditions.

Questions or concerns

If you have any questions or comments, or if you want to update, delete or change any Personal Information we hold, or you have a concern about the way in which we may have handled any privacy matter, please contact us at [email protected].

Changes to our policy

We may make changes to this page occasionally, reflecting how we use and process your data. If we make any significant changes to our privacy policy, we will ensure that you are kept up-to-date via our website, social media or other services, such as email, so that you are able to review the changes before continuing to use the World Book Day website.