Token FAQs
Book Token FAQs
My £1/ €1.50 book tokens haven’t arrived what do I do?
Please email [email protected] if you have not received your pack with your tokens.
How do I use the digital token?
Visit our digital token page for more information on how to use them.
How can I apply for a digital token?
Visit our digital token page for more information on how to download and use them.
How do children receive a World Book Day £1/€1.50 Token?
The £1/€1.50 tokens and £1/€1.50 books give all children the chance to choose and own a book – for free.
World Book Day, in partnership with schools and others, distributes the £1/€1.50 World Book Day book tokens to children and young people.
Can my school still get tokens even if we have missed the registration deadline, or can we receive more tokens
After the registration deadline please email [email protected] with your school name for any further registration queries.
How can my school get material?
Registration opens in September and Closes early October.
Primary Schools – You will be automatically mailed as in previous year; there is no need to register. If you have previously requested opted out of mailing you will not receive any WBD material. To check or update this [email protected]
If you would like to check that your school’s details are correct please contact the World Book Day Helpline: [email protected]
Secondary Schools – You are asked to register to participate. Please see the secondary school registration section on this site for all details and to check your registration status.
Early Years settings – You are asked to register to participate. Please visit the registration section of this site. We regret that individuals and childminders are ineligible.
For more information please visit our educators page.
How long is the £1/€1.50 token redemption period?
Children and families can start using their £1/€1.50 token from 12 February – 15 March 2026. Visit our £1/€1.50 token page for more information.
Can I use my World Book Day token online?
The World Book Day £1/€1.50 tokens cannot be used for online purchases.
Other ways to receive a £1/€1.50 token
Our partner charities BookTrust and Scottish Booktrust distribute the £1/€1.50 token to families as part of their programmes.
You can also find the World Book Day £1/€1.50 token in a range of children’s magazines. We also work with McDonald’s to include the token with Happy Meals.
How to use the £1/€1.50 token and receive a £1/€1.50 book.
If your child has received a £1/€1.50 World Book Day token, they can take it to a participating bookseller and swap it for one of the £1/€1.50 books.
Here’s how it works:
- Choose one of the £1/€1.50 World Book Day books.
- Take the book and your token to the till.
- Hand over the token and receive the book at no cost.
The token can also be used to get £1/€1.50 off any full-price book or audiobook costing £2.99/€3.99 or more.
Schools and early years settings distribute the tokens to children and young people. Tokens can also be found on McDonald’s Happy Meal boxes, in magazines and available digitally on our website.
Find out more about how tokens work and where to use them on our tokens page.