World Book Day for booksellers
World Book Day is a joyful celebration of reading for fun. Your shop is at the heart of the magic, enabling children to choose what for many is the first book they own. Together, let’s
inspire a new generation to see reading differently.
Key resources for your shop
£1/€1.50 books and tokens
Find key information about the World Book Day books, token redemption guidance and how to support customers during the exchange period.
Promote your shop and events
Add your bookshop and any in-store events to our participating retailers page so families and schools can find you.
Celebration resources and materials
Download posters, social assets and campaign materials to help you bring World Book Day to life in-store and online.
Supporting customers
Find guidance on token redemption, book selection and participation in World Book Day 2027. Ensure your team has all the official details to support families.
World Book Day shop
Our brand new World Book Day shop is now open for 2026!
Featuring a range of high quality clothing and accessories made from the finest materials, our t-shirts, hoodies, bags and more are available in bright colours and a range of kids and adult sizes.
Every purchase directly supports the work of the World Book Day charity.
Bookseller FAQs
Can I use World Book Day’s logo and assets if I am not based in the UK?
We are a charity that operates in the UK, with a mission to promote reading for fun, offering every child and young person the opportunity to have a book of their own. We work to give more children, particularly those from disadvantaged backgrounds, a life-long habit of reading for pleasure and the improved life chances this brings. Our annual celebration, World Book Day, is celebrated at the beginning of March every year.
Find out more information about UNESCO’s ‘World Book and Copyright Day’, which is celebrated internationally on 23 April. Many countries use the day to celebrate books and authors and encourage access to books, but these activities are not connected to us.
Find out more on our about us page.
How does the £1/€1.50 token exchange work for booksellers and publishers?
The £1/€1.50 token for book exchange is a contribution to World Book Day’s charitable purpose to encourage reading for pleasure. Nearly 1m children in the UK don’t have a book of their own. World Book Day’s £1/€1.50 books are the first book some children own (including 1 in 5 children receiving free school meals).
Publishers produce and pay for the costs of producing the £1/€1.50 books. Booksellers buy the £1/€1.50 books from publishers to gift to children in exchange for their £1/€1.50 book token. The £1/€1.50 is not reimbursed.
It’s important to World Book Day’s charitable purpose that children can access their books, using the token, for free.
Find out more about how booksellers can work with World Book Day.
Can we order the £1/€1.50 books from you?
World Book does not carry any stock of the £1/€1.50 books. Booksellers buy the books directly from publishers or wholesalers.
Our participating retailer map will be available in December.
How does World Book Day work in Wales?
We work with Books Council Wales to have an exclusive £1 book title for Wales each year in the Welsh language and resources for teachers.
How does World Book Day work in the Republic of Ireland?
We work with partners in the Republic of Ireland ensure there are exclusive €1.50 titles for Ireland, including in the Irish language and materials for teachers. World Book Day materials, including €1.50 World Book Day book tokens are sent to schools in Ireland by the Irish Department of Education.
Please send enquiries to [email protected] about token packs.
How long is the £1/€1.50 token redemption period?
Children and families can start using their £1/€1.50 token from 12 February – 15 March 2026. Visit our £1/€1.50 token page for more information.
Can I use my World Book Day token online?
The World Book Day £1/€1.50 tokens cannot be used for online purchases.
What are the age ranges for the World Book Day £1/ €1.50 books?
World Book Day’s aim is for the books we present to be for all children and families, and particularly to offer a gateway into reading for those who don’t currently see themselves as readers.