We champion the fun of reading, because it seriously improves lives. Reading for fun is the single biggest indicator that a child will grow up to enjoy a happier and more successful life – more than their family circumstances, their parents’ educational backgrounds or their income.

But here’s the challenge, it’s at an all-time low, with only 1 in 3 children now saying they enjoy reading. We believe children are more likely to read if they enjoy it, so we’re on a mission to encourage them to see reading as an entertaining, social and fun thing to do. We want more children to grow up with a life-long, life-changing habit of reading for fun, and all the benefits this brings.

We are a charity that operates in the UK and Ireland and we will next be celebrating World Book Day on 6 March 2025.

Our Approach and the evidence behind it

World Book Day has engaged with research on Reading for Pleasure to ensure our work supports developing a Reading for Pleasure habit. Introducing the 6 elements to building a reading Superpower.

Who we work with

We work with a range of different organisations who help support our mission including publishers, commercial organisations, charities and not for profits and more. Find out who we work with here.

Our Team

Meet the team behind World Book Day, working to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.

Contact Us

If you wish to contact us with a query about your World Book Day registration or the World Book Day packs and tokens, please email [email protected]

For any general questions, thoughts or ideas about World Book Day please refer to our FAQ’s before getting in touch with us at [email protected]

For all media enquiries, please contact [email protected]