Our impact
We’re proud of the difference we make to children and young people’s lives. Find out more about what our charity does and the impact we have.
Our Impact 2024
Our mission is to promote reading for fun, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them.
We measure our annual impact against our strategy.
Exploring the impact of World Book Day on the reading lives of children in the UK 2019-2021
We commissioned The National Literacy Trust to evaluate the impact of our work on the reading lives of children aged 8 to 11 in the UK.
This report covers research conducted between 2019 and 2021, which aimed to capture children’s perceptions of how the event supports their reading opportunities and influences their developing reading identities. Their work demonstrated that World Book Day welcomes children into the world of books and reading in two ways: by helping all children become book owners, many for the first time, and by supporting a variety of activities and experiences essential for building life-long readers.