We commissioned The National Literacy Trust to evaluate the impact of our work on the reading lives of children aged 8 to 11 in the UK.
This report covers research conducted between 2019 and 2021, which aimed to capture children’s perceptions of how the event supports their reading opportunities and influences their developing reading identities. Their work demonstrated that World Book Day welcomes children into the world of books and reading in two ways: by helping all children become book owners, many for the first time, and by supporting a variety of activities and experiences essential for building life-long readers.
