Registration opens in September for World Book Day 2027

The reading for fun charity

Two young children in navy blue sweaters are engaged in reading together at a table, focusing on a colorful picture book. The classroom setting is bright and inviting, with educational materials visible in the background.
Home > About Us

We champion reading for fun. That’s because it seriously improves lives. 

Today, only one in three young people likes reading.

We’re determined to change this by inspiring them to see reading differently.

Together, let’s help every child enjoy the life-changing benefits of reading for fun.

The strategy has been developed following conversations with a range of World Book Day’s stakeholders; publishers, bookshops, schools, libraries, other literacy and reading charities.

A group of people engaged in conversation at an indoor event, with a woman in the centre smiling and wearing a black top and pink skirt.

We’ve explored the research and spoken to children to ensure our work supports developing a reading for fun habit.

Two presenters engage with children at a World Book Day event, featuring a football theme. One is seated with bear ears, while the other stands with a microphone. A "Happy World Book Day" sign and a football-themed backdrop are visible.

Our mission is to champion reading for fun, because it seriously improve children’s lives.

Two girls engage with interactive learning devices on a table, surrounded by educational materials and headphones.

We work with a range of different organisations who help support our mission including publishers, commercial organisations, charities and not for profits and more.

Children sitting on chairs, wearing costumes, focused on writing or drawing on large papers in their laps.

Meet the World Book Day trustees who support our charity as we encourage even more children to read for fun.

A diverse group of ten women poses together in a modern office space, seated on a sofa. They exhibit a range of clothing styles and hairstyles, smiling and looking at the camera against a backdrop of large windows and stylish decor.

Meet the team behind World Book Day, working to promote reading for fun and inspire children to see reading differently.

A group of diverse children, wearing bright safety vests and colorful paper crowns, sit together, smiling and clapping enthusiastically. They are engaged in an activity, showcasing joy and excitement in a lively, participatory setting.

Contact us

If you wish to contact us with a query about an education settings registration or the World Book Day packs and tokens, please email [email protected].

For all media enquiries, please contact [email protected]

For any general questions, thoughts or ideas about World Book Day please refer to our FAQ’s before getting in touch with us at [email protected]

If you would like to discuss working in partnership with us please email [email protected]

For bookseller enquiries please email [email protected]


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