The reading for fun charity

We champion reading for fun. That’s because it seriously improves lives.
Today, only one in three young people likes reading.
We’re determined to change this by inspiring them to see reading differently.
Together, let’s help every child enjoy the life-changing benefits of reading for fun.
Our strategy
The strategy has been developed following conversations with a range of World Book Day’s stakeholders; publishers, bookshops, schools, libraries, other literacy and reading charities.

Our Approach
We’ve explored the research and spoken to children to ensure our work supports developing a reading for fun habit.

Our Impact
Our mission is to champion reading for fun, because it seriously improve children’s lives.

Our Partners
We work with a range of different organisations who help support our mission including publishers, commercial organisations, charities and not for profits and more.

Our Trustees
Meet the World Book Day trustees who support our charity as we encourage even more children to read for fun.

Our Team
Meet the team behind World Book Day, working to promote reading for fun and inspire children to see reading differently.

Contact us
If you wish to contact us with a query about an education settings registration or the World Book Day packs and tokens, please email [email protected].
For all media enquiries, please contact [email protected]
For any general questions, thoughts or ideas about World Book Day please refer to our FAQ’s before getting in touch with us at [email protected]
If you would like to discuss working in partnership with us please email [email protected]
For bookseller enquiries please email [email protected]



