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Our impact « Back

Research found that children who participate in World Book Day activities are more engaged in reading and books than those who don’t.

  • Nearly 3 in 5 felt that they read more books
  • Nearly half say they buy more books
  • Over 2 in 5 borrow and share more books
  • A third also read more with their parents due to taking part in World Book Day, with half of those believing they subsequently read more independently (The National Literacy Trust’s Annual Literacy Survey, 2019)
  • 1 in 4 pupils (25.2%) say that the book they ‘bought’ with their 2016 World Book Day book token was their first book of their own.
  • Amongst children receiving free school meals, this number increased to 3 in 10 (32.9%; National Literacy Trust, 2017)
  • Lower income families are likely to discover books through World Book Day (Nielsen, 2018)

Read more in our 2019 Impact Evaluation, including:

  • A ‘Share A Story’ Tour across the country and visits to hard to reach children
  • Increased engagement from educational establishments, libraries and booksellers.
  • Political Engagement from No. 10 and across the House of Commons.
  • The #ReadingisPower campaign, run by and for young people
  • Increased media coverage from 5,500 to 6,824 between 2018 and 2019