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World Book Day® Changing lives through a love of books and shared reading.
World Book Day®
Changing lives through a love of books and shared reading.
VISION More children, from all backgrounds, developing a life-long habit of reading for pleasure, benefiting from the improved life chances this brings them.
MISSION To promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.
What World Book Day achieved in 2021:
Research found that 96.9% of children have heard of World Book Day and children who participate in World Book Day activities are more engaged in reading and books than those who don’t.
Read more about the difference World Book Day makes in Our Impact 2021.
NB Some of our figures (for example £1 Token redemptions) are incomplete due to the COVID-19 lockdown.
Exploring the impact of World Book Day on the reading lives of children in the UK 2019-2021
We commissioned The National Literacy Trust to evaluate the impact of our work on the reading lives of children aged 8 to 11 in the UK.
This report covers research conducted between 2019 and 2021, which aimed to capture children’s perceptions of how the event supports their reading opportunities and influences their developing reading identities. Their work demonstrated that World Book Day welcomes children into the world of books and reading in two ways: by helping all children become book owners, many for the first time, and by supporting a variety of activities and experiences essential for building life-long readers. Read the full report here.