What World Book Day achieved in 2020:

• We gifted 1.03 million £1 books in the UK & Ireland in only five weeks,
• 3 in 10 of children receiving free school meals said the book they ‘bought’ with their WBD book token was the first book they had of their own, 
• We encouraged at least 25,000,000 minutes of shared reading,
• We made an impact: 64% of early years settings and 66% primary schools said World Book Day changed reading habits.

Research found that 95.9% of children have heard of World Book Day and children who participate in World Book Day activities are more engaged in reading and books than those who don’t.

Read more about the difference World Book Day makes in Our Impact 2020.

NB Some of our figures (for example £1 Token redemptions) are incomplete due to the COVID-19 lockdown. We will update these figures for our Annual Report, to be published in early 2021.