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More children, from all backgrounds, developing a life-long habit of reading for pleasure, benefiting from the improved life chances this brings them.


To promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.

Read more about the difference World Book Day makes in World Book Day Impact Report 2023


Exploring the impact of World Book Day on the reading lives of children in the UK 2019-2021

We commissioned The National Literacy Trust  to evaluate the impact of our work on the reading lives of children aged 8 to 11 in the UK.

This report covers research conducted between 2019 and 2021, which aimed to capture children’s perceptions of how the event supports their reading opportunities and influences their developing reading identities. Their work demonstrated that World Book Day welcomes children into the world of books and reading in two ways: by helping all children become book owners, many for the first time, and by supporting a variety of activities and experiences essential for building life-long readers. Read the full report here.