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Strategic Advisory Group « Back

The World Book Day Strategic Advisory Group is the forum for a range of stakeholders to act collectively to develop the World Book Day campaign.

You can find the Terms of Reference for the Strategic Advisory Group are here.

Read more about World Book Day’s strategy for 2020-25 here.

Our Strategic Advisory Group includes representatives from publishing, book selling, children’s charities, marketing and campaigns, education, schools and beyond.

   Tamara Macfarlane – Children’s author and co-owner of Moon Lane



Siena Parker – Penguin Random House, Head of Creative Responsibility



   Katy Cattell – Hachette, Group Marketing and Communications Director



Ken Wilson-Max – award-winning author, illustrator and publisher at Alanna Max Books


Sarah Larter – DK Books

Abiola Bello – author of Emily Knight series; founder of The Lil’ Author School; co-founder of The Author School, Hashtag Press, Hashtag BLAK, The Diverse Book Awards and ink

Florentyna Martin – Waterstones


Lucy Swinburn – Head of Books at WHSmiths High Street



Steven Pryse – Pickled Pepper Books

Sarah Mears MBE – Programme Manager, Libraries Connected and Empathy Lab

Nikki Daigneault – Gardners, Head of Marketing and Events



Jill Coleman – Book Trust Director of Children’s Books



Louise John-Shepherd – Centre for Literacy in Primary Education, Chief Executive



Debbie Hicks – The Reading Agency, Creative Director



Christina Clark – Literacy Trust

Barbara Band – Vice Chair of the Great School Libraries Campaign, Treasurer-Elect of the CILIP School Libraries Group and Features Editor for the School Library Association.



Kenny Baraka – Youth Engagement Consultant/Rap & Creative Writing Specialist



Hazel Kenyon – Nielsen, Director of the UK and Ireland Book Research



Georgina Atwell –  Founder of Toppsta, children’s review community



Jake Hope – Reading development and children’s book consultant



Emma Bradshaw – Booksellers Association, Head of Campaigns



Jasmine Joynson – Publishers’ Association


World Book Day® is a charity sponsored by National Book Tokens.