The World Book Day Strategic Advisory Group is the forum for a range of stakeholders to act collectively to develop the World Book Day campaign.
You can find the Terms of Reference for the Strategic Advisory Group are here.
Read more about World Book Day’s strategy for 2020-25 here.
Our Strategic Advisory Group includes representatives from publishing, book selling, children’s charities, marketing and campaigns, education, schools and beyond.
Tamara Macfarlane – Children’s author and co-owner of Moon Lane
Siena Parker – Penguin Random House, Head of Creative Responsibility
Katy Cattell – Hachette, Group Marketing and Communications Director
Ken Wilson-Max – award-winning author, illustrator and publisher at Alanna Max Books
Sarah Larter – DK Books
Abiola Bello – author of Emily Knight series; founder of The Lil’ Author School; co-founder of The Author School, Hashtag Press, Hashtag BLAK, The Diverse Book Awards and ink
Florentyna Martin – Waterstones
Lucy Swinburn – Head of Books at WHSmiths High Street
Steven Pryse – Pickled Pepper Books
Sarah Mears MBE – Programme Manager, Libraries Connected and Empathy Lab
Nikki Daigneault – Gardners, Head of Marketing and Events
Jill Coleman – Book Trust Director of Children’s Books
Louise John-Shepherd – Centre for Literacy in Primary Education, Chief Executive
Debbie Hicks – The Reading Agency, Creative Director
Christina Clark – Literacy Trust
Barbara Band – Vice Chair of the Great School Libraries Campaign, Treasurer-Elect of the CILIP School Libraries Group and Features Editor for the School Library Association.
Kenny Baraka – Youth Engagement Consultant/Rap & Creative Writing Specialist
Hazel Kenyon – Nielsen, Director of the UK and Ireland Book Research
Georgina Atwell – Founder of Toppsta, children’s review community
Jake Hope – Reading development and children’s book consultant
Emma Bradshaw – Booksellers Association, Head of Campaigns
Jasmine Joynson – Publishers’ Association