£1/€1.50 token
Find everything you need to know about the £1/€1.50 token here.
Check back on 16 September to see our brilliant selection of £1/€1.50 books for 2026!
Our selection of £1/€1.50 books for 2025 were a hit with children and we can’t wait to share the 2026 list with you. All will be revealed on the 16 September.
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The Adventures of Paddington: Farm Escape!
EarlyThe Adventures of Paddington: Farm Escape!
All regions
Looking for a digital token?
All digital tokens will be available to download in January 2026.
How to use the £1/€1.50 token and receive a £1/€1.50 book?
Children can swap their World Book Day £1/€1.50 token for any of the World Book Day £1/€1.50 books or get £1 off a full price title (€1.50 off in Ireland) any full price book or audiobook (as long as the book or audiobook costs at least £2.99 (or €3.99 in Ireland) at participating booksellers.
The best way to enable children to swap their token for a book in school is to work in partnership with your nearest bookseller. Your local bookseller might be on a high street or could be a supermarket.
How children choose and own a £1/€1.50 book
World Book Day sends £1/€1.50 book tokens to children via schools, and early year settings. Tokens are also available through magazines, McDonalds and community partnerships.
Child goes to a participating bookshop, supermarket or high street retailer with their £1/€1.50 book token.
Bookseller gifts a £1/€1.50 book in exchange for their £1/€1.50 book token.
Child chooses and owns a book
How does the £1/€1.50 token exchange work for booksellers and publishers?
The £1/€1.50 token for book exchange is a contribution to World Book Day’s charitable purpose to encourage reading for pleasure. Nearly 1m children in the UK don’t have a book of their own. World Book Day’s £1/€1.50 books are the first book some children own (including 1 in 5 children receiving free school meals).
Publishers produce and pay for the costs of producing the £1/€1.50 books. Booksellers buy the £1/€1.50 books from publishers to gift to children in exchange for their £1/€1.50 book token. The £1/€1.50 token is not reimbursed.
It’s important to World Book Day’s charitable purpose that children can access their books, using the token, for free.
To find out more about how booksellers can work with World Book Day click here.
How the £1/€1.50 books are chosen, published and distributed
Publishers pitch £1 book ideas to the World Book Day Selection panel using our guidance
Selection panel of children discuss submissions from publishers with World Book Day
World Book Day chooses the £1/€1.50 books
Publishers produce and pay for the costs of producing the £1/€1.50 books
Bookshops buy the £1/€1.50 books from publishers to gift to children in exchange for their £1/€1.50 book token
Other ways to receive the token
Our partner charities BookTrust and Scottish Booktrust distribute the World Book Day £1/€1.50 token to families as part of their programmes.
You can also find the World Book Day £1/€1.50 token in a range of children’s magazines. We also work with McDonald’s to include the token with Happy Meals.
Home Educators and Childminders
We no longer require you to send in a stamped envelope.
Please sign up to our mailing list to receive a digital token pack.
Alternatively, we will be sharing our digital token in January 2026.
If you have any questions about the £1/€1.50 book tokens, then please read our FAQs or email wbd@education.co.uk If you have any other queries, then please email hi@worldbookday.com