Booksellers are a big part of what makes World Book Day special. Through your relationships with schools and local community organisations you make sure that reading is for everyone, and that more children become readers, improving their life chances. By participating in World Book Day you’re helping to create the readers of the future.
£1/€1.50 books and £1/€1.50 token
As well as holding amazing celebrations for World Book Day, bookshops help create the £1/€1.50 token and £1/€1.50 book exchange that is so important to World Book Day and to children in the UK and Ireland. You give children the chance to experience choosing and owning a book – for free.
World Book Day works with publishers to produce the £1/€1.50 books. Booksellers buy the books and gift them to children in exchange for the £1/€1.50 token. Children are encouraged to take their £1/€1.50 token to their nearest participating bookseller. You also provide a brilliant way for children, young people and families to discover reading recommendations and to enjoy events with authors and illustrators.
The token redemption period for World Book Day 2024 is from Thursday 15 February – Sunday 31 March 2024. Click here for the Terms & Conditions for participating in World Book Day.