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Please note that this is the 2020 competition page. Click here to find the updated competition page for 2021. 

You, your pupils and your school could win HUNDREDS of pounds (or Euros) worth of books with our fantastic National Book Tokens DESIGN A BOOK TOKEN competition. One lucky winner’s design will be made into a real-life National Book Tokens gift card, to be distributed across bookshops nationwide in time for Christmas!

And there are National Book Tokens galore to be won too – just imagine all those beautiful new books for your school’s bookshelves . . . To take part, your pupils simply have to make their mark on the template and design a brand-new National Book Tokens gift card with the theme of Share a Story. A panel of judges will select a winner and runner-up in each of three age categories: up to 8 years9-12 years and 13-16 years.


FIRST PRIZE in each age range wins:

  • £250/€295 National Book Tokens for the school
  • £100/€110 National Book Tokens for the pupil
  • £100/€110 National Book Tokens for the teacher

SECOND PRIZE in each age range wins:

  • £150/€180 National Book Tokens for the school
  • £50 /€60 National Book Tokens for the pupil
  • £50 /€60 National Book Tokens for the teacher


All entries should be produced on A4 paper using the template. Please ensure you provide the pupil’s name and age, and your contact details, on the second page of the form.

Please send entries to:
World Book Day Design a Book Token Competition,
Book Tokens Ltd,
6 Bell Yard,
London WC2A 2JR


Imagine your new gift card is in a shop with lots of others – what will make it stand out? How can you make your design really booky? How many different ways can you interpret the Share a Story theme?

On your bookmarks, get set, draw! 

Winners and Runners-Up 2020

Overall Winner 2020

Samia, 10
Jameah Girls Academy, Leicester

Samia’s design will be made into a real National Book Tokens gift card, available in bookshops all around the UK and Ireland in time for Christmas!

Up to 8 Years

Winner: Nathan, 8, Broughton Junior School, Buckinghamshire
Runner-up: Serena, 7, Oakgrove Primary and Nursery School, Milton Keynes

9-12 Years

Winner: Samia, 10, Jameah Girls Academy, Leicester
Runner-up: Poppy, 11, Fairlands Middle School, Somerset
Runner-up: Iona, 12, Newstead Wood School, Kent

13-18 Years

Winner: Ammee, 17, Newstead Wood School, Kent
Runner-up: Napatsorn, 14, University of Birmingham School, Birmingham 

National Book Tokens have been inspiring booklovers since 1932. We work with our charity partners at World Book Day, Book Aid International and Read for Good – and through the thousands of people who give National Book Tokens as gifts and rewards to children and young adults each year – to encourage a lifelong love of reading among children everywhere.

Accepted in thousands of bookshops, online and on eBooks, National Book Tokens are the perfect way to reward and inspire. Find out more.