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You, your pupils and your school could win HUNDREDS of pounds (or Euros) worth of books with our fantastic National Book Tokens DESIGN A BOOK TOKEN competition. One lucky winner’s design will be made into a real-life National Book Tokens gift card, to be distributed across bookshops nationwide in time for Christmas!

And there are National Book Tokens galore to be won too – just imagine all those beautiful new books for your school’s bookshelves . . . To take part, your pupils simply have to make their mark on the template and design a brand-new National Book Tokens gift card with the theme of Share a Story. A panel of judges will select a winner and runner-up in each of three age categories: up to 8 years9-12 years and 13-16 years.


FIRST PRIZE in each age range wins:

  • £250/€295 National Book Tokens for the school
  • £100/€110 National Book Tokens for the pupil
  • £100/€110 National Book Tokens for the teacher

SECOND PRIZE in each age range wins:

  • £150/€180 National Book Tokens for the school
  • £50 /€60 National Book Tokens for the pupil
  • £50 /€60 National Book Tokens for the teacher


All entries should be produced on A4 paper using the template. Please ensure you provide the pupil’s name and age, and your contact details, on the second page of the form.

Please send entries to:
World Book Day Design a Book Token Competition,
Book Tokens Ltd,
6 Bell Yard,
London WC2A 2JR

UPDATE, MARCH 2020: If you’re unable to post your entry to us, please email a scan or photo to [email protected] with ‘World Book Day Design a Book Token Competition’ in the subject line. Please remember to attach both your entry and contact details (on the second page of the template) and keep the physical entry safe in case we need to see it (we’ll be in touch if we do!).

The competition is also open to home-schooled children and if you’re a parent or guardian, you’re welcome to submit your child’s entry individually. Please note the prizes will be slightly different should your child be picked as one of the winners. Take a look at our terms and conditions to find out more.

The closing date for entries Friday 10 April 2020. Winners will be announced in spring 2020.


Imagine your new gift card is in a shop with lots of others – what will make it stand out? How can you make your design really booky? How many different ways can you interpret the Share a Story theme?

On your bookmarks, get set, draw! 

Winners and Runners-Up 2019

Overall Winner 2019 – Molly, 14
Molly was presented with her prize during a school assembly and said, “I was so excited when I found out that I’d won; I couldn’t believe it! There are so many books that I want to buy, it will be hard to decide which ones to pick. What inspired my design was just the idea of me and my friends all reading together like we used to all the time at school.”

National Book Tokens have been inspiring booklovers since 1932. We work with our charity partners at World Book Day, Book Aid International and Read for Good – and through the thousands of people who give National Book Tokens as gifts and rewards to children and young adults each year – to encourage a lifelong love of reading among children everywhere.

Accepted in thousands of bookshops, online and on eBooks, National Book Tokens are the perfect way to reward and inspire. Find out more.