Booksellers
How to get involved with World Book Day.
How to get involved with World Book Day.
Booksellers are a big part of what makes World Book Day special. Through your relationships with schools and local community organisations you make sure that reading is for everyone, and that more children become readers, improving their life chances. By participating in World Book Day you’re helping to create the readers of the future.
As well as holding amazing celebrations for World Book Day, bookshops help create the £1/€1.50 token and £1/€1.50 book exchange that is so important to World Book Day and to children in the UK and Ireland. You give children the chance to experience choosing and owning a book – for free.
World Book Day works with publishers to produce the £1/€1.50 books. Booksellers buy the books and gift them to children in exchange for the £1/€1.50 token. Children are encouraged to take their £1/€1.50 token to their nearest participating bookseller. You also provide a brilliant way for children, young people and families to discover reading recommendations and to enjoy events with authors and illustrators.
The token redemption period for World Book Day 2024 is from Thursday 15 February – Sunday 31 March 2024. Click here for the Terms & Conditions for participating in World Book Day.
Our Brand new World Book Day 2024 Bookseller Toolkit is available to download here!
If you would like to download our Retailer Staff Guide please click below
If you missed our Bookseller Webinar you can watch below or on our YouTube channel. Hear from the World Book Day team and fellow booksellers about how to prepare for your 2024 celebrations with ideas on how to engage your local community, create a welcoming space for families, and make your events a success. Plus a Q&A session with Kirsty from Kibworth Books and Sanchita from The Children’s Bookshop.
Booksellers run amazing World Book Day events to encourage families to love reading. Please add your events to our map so that we can help more children and young people to enjoy them.