World Book Day is all about getting kids into bookshops. With more than 14 million book tokens going out this year, every child wanting to get their hands on their free book (or £1 off any full price book that takes their fancy) will be visiting one of your bookshops.
For a lot of kids it will help cement a love of books – maybe they’ll find a new author to love, or feel a little closer to one they already knew.
For others it’ll be an amazing introduction to one of the great pleasures of life.
You are a big part of what makes World Book Day special, and it is thanks to your goodwill and generosity that we can make World Book Day happen.
To help you this year, we’ve got ideas, information and resources to help you to make as big a World Book Day fuss as possible (because celebrating reading is definitely worth making a fuss about!) and also working with local schools and libraries.
Don’t forget to order your promotion—dump bin orders must be placed by 25 October 2013, either via the BA order form or direct with Sharon Benton at the BA, 6 Bell Yard, London WC2A 2JR. Tel: 020 7421 4694. Email: firstname.lastname@example.org. Look out for the downloadable posters and resource packs coming soon.