World Book Day is all about getting kids into bookshops. With more than 14 million book tokens going out this year, every child wanting to get their hands on their free book (or £1 off any full price book that takes their fancy) will be visiting one of your bookshops.
For a lot of kids it will help cement a love of books – maybe they’ll find a new author to love, or feel a little closer to one they already knew.
For others it’ll be an amazing introduction to one of the great pleasures of life.
You are a big part of what makes World Book Day special, and it is thanks to your goodwill and generosity that we can make World Book Day happen.
To help you this year, we’ve got ideas, information and resources to help you to make as big a World Book Day fuss as possible (because celebrating reading is definitely worth making a fuss about!) and also working with local schools and libraries.
- £1 books poster
- £1 books poster – Terms and Conditions
- Generic Poster
- Generic Poster with blank message
- YA Poster
- Storytelling Superstar Leaflet
- Storytelling Superstar A3 Poster
It would also be a good idea to familiarise yourself with the resources that have been sent out to schools, so you can see the different things we have been talking to them about – and maybe pick up a few ideas along the way:
Bounceback token offer
We are keen to help you encourage repeat visits to your bookshops from customers prompted to visit through World Book Day. So, this year, we are offering you the opportunity to create a promotion that will work for your customers and your bookshop.
1. Start and end date of your offer
2. Details of your offer
3. Your bookshop details
4. Any additional terms and conditions you want to add
For a copy of the template please contact sharon.benton@booksellers.org.uk or alan.staton@booksellers.org.uk.
There are 6 tokens per sheet in full-colour, but are designed to print to a reasonable quality in black & white, too. Once you have customised the tokens, just save them to your computer and print out as many as you require.
Whether or not you use these tokens, how you use them, whatever your offer, and who you give them to is entirely up to you. You could decide to give them to everyone who makes a purchase on World Book Day or the following Saturday; anyone who redeems a token, or just those that use it on a £1 book or purely new customers. And the offer could be anything from a free coffee (if you have a coffee shop), entry into a prize draw, discount off any title or selected range, over a value of your choice… The choice is entirely yours.
We hope you will find the tokens useful and easy to adapt. If you have any difficulties in adapting them please contact alan.staton@booksellers.org.uk or sharon.benton@booksellers.org.uk who will do their best to help. And Alan and Sharon would love to hear your feedback on how your promotions work out.
