Booksellers
How to get involved with World Book Day.
How to get involved with World Book Day.
Booksellers are a big part of what makes World Book Day special. Through your relationships with schools and local community organisations, you make sure that reading is for everyone, and that more children become readers, improving their life chances. By participating in World Book Day you’re helping to create the readers of the future.
If you have any questions, please get in touch at booksellers@worldbookday.com.
As well as holding amazing celebrations for World Book Day, bookshops help create the £1/€1.50 token and £1/€1.50 book exchange that is so important to World Book Day and to children in the UK and Ireland. You give children the chance to experience choosing and owning a book – for free.
World Book Day works with publishers to produce the £1/€1.50 books. Booksellers buy the books and gift them to children in exchange for the £1/€1.50 token. Children are encouraged to take their £1/€1.50 token to their nearest participating bookseller. You also provide a brilliant way for children, young people and families to discover reading recommendations and to enjoy events with authors and illustrators.
The World Book Day £1/€1.50 books for 2025 will be announced in September 2024. The token redemption period for World Book Day 2025 is from Thursday 13 February – Sunday 23 March 2025. Click here for the Terms & Conditions for participating in World Book Day.
We will be publishing a new toolkit for World Book Day 2025 in September 2024. Please do sign up using the form below to be added to our mailing list to receive it.
The World Book Day 2024 toolkit is available to download here along with our Retailer Staff Guide if you would like to find out more about how the charity works with booksellers.
Booksellers run amazing World Book Day events to encourage families to love reading. Please add your events to our map so that we can help more children and young people to enjoy them.
Bookseller Association members – If you are a member of the Booksellers Association and have ticked you would like to hear from us you should be on our mailing list. If you are not sure, sign up below.
If you are a bookseller but not a member of the Booksellers Association, please sign up below to find out more about how you can be involved in World Book Day.