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In the UK, nearly 500,000 children don’t have a book of their own. Having access to books and developing a love of reading for pleasure is vital for a child’s future. Our vision is to see more children, from all backgrounds, developing a life-long habit of reading for pleasure and benefitting from the improved life chances this brings them. By making a donation or raising funds for World Book Day, you can help us change lives through a love of books and reading. Read about Our Impact.

Donate here

The funds you raise help us to:

  • Give every child a book of their own
    A donation of £1/€1.50 helps us get book tokens and books to children across the UK and Ireland. For 1 in 5 children receiving free school meals the World Book Day £1/€1.50 book is the first they have had of their own. (2021 National Literacy Trust Annual Literacy Survey)
  • Encourage more children to read for pleasure
    By making books fun and accessible, we transform attitudes to reading encouraging more families, particularly those from disadvantaged backgrounds, to enjoy books together.
  • Reach children and families experiencing inequality to support life-changing reading
    Working with local communities, libraries and charity partners we deliver exciting activities to encourage reading and get books to the children and young people who need them most.

To set up a JustGiving page for your World Book Day fundraising, please click here.

Pawprint badges and challenge packs

Why not show your support by buying a World Book Day badge or use them as prize incentives for children during your World Book Day celebrations? Money from every sale goes directly to giving more children access to books. Plus the accompanying activity packs from Pawprint Family are packed with ideas for encouraging reading for pleasure.

Note to schools/nurseries: World Book Day leads school/nursery fundraising activity with Book Aid International, receiving a portion of the funds. In 2023, the amount will be a minimum of 50% of the total funds raised by schools.

Thank you for helping us to change lives through reading and access to books. To download our thank you certificate, please click here.




A partnership with World Book Day will give your organisation the opportunity to encourage more children, from all backgrounds, to develop the life-long habit of reading for pleasure that will improve their life chances.

World Book Day will help you to celebrate the importance of reading together, to fundraise creatively and to engage in inspiring volunteering opportunities. Your support will help World Book Day to support and encourage today’s children to be a generation of readers, and to offer every child and young person the opportunity to have a book of their own.

Get in touch if you are interested in working with us. We look forward to hearing from you.


There are lots of ways to give to World Book Day. If you have raised money for us, you can pay it in using any of the methods below:


Donate online via our Just Giving page.

By phone

Text WBD3 to 70711 to donate £3
Text WBD5 to 70711 to donate £5
Text WBD10 to 70711 to donate £10

*you will be charged the chosen donation amount plus one message at your standard network rate. World Book Day will receive 100% of your donation less processing fees. You can provide consent for World Book Day to claim an additional 25% tax benefit known as GiftAid on your donation by following the link provided.

By cheque

Please make cheques payable to World Book Day and send to:
World Book Day Ltd,
6 Bell Yard,
London WC2A 2JR.

Please include a note with your name and address so we know who to thank.

BACS transfer

Email us at with your contact details and we’ll be happy to help with providing payment details.

World Book Day is a charity sponsored by National Book Tokens.
Registered charity number 1079257

World Book Day® is a charity sponsored by National Book Tokens.