We champion the fun of reading, because it seriously improves lives. Reading for fun is the single biggest indicator that a child will grow up to enjoy a happier and more successful life – more than their family circumstances, their parents’ educational backgrounds or their income.

But here’s the challenge, it’s at an all-time low, with only 1 in 3 children now saying they enjoy reading and in the UK, nearly 1,000,000 children don’t have a book of their own (National Literacy Trust). We believe children are more likely to read if they enjoy it, so we’re on a mission to encourage them to see reading as an entertaining, social and fun thing to do.

By making a donation or raising funds for World Book Day, you can help us to:

• Give every child a book of their own
  A donation of £1/€1.50 helps us get book tokens and books to children across the UK and Ireland. For 1 in 4 children receiving free school meals the World Book Day £1/€1.50 book is the first they have had of their own. (2024 National Literacy Trust Annual Literacy Survey)
• Encourage more children to read for fun
  By making books fun and accessible, we transform attitudes to reading encouraging more families, particularly those from disadvantaged backgrounds, to enjoy books together.
• Reach children and families experiencing inequality to support life-changing reading
  Working with local communities, libraries and charity partners we deliver exciting activities to encourage reading and get books to the children and young people who need them most.