World Book Day 2024 announcements

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World Book Day will be held on 7 March 2024.

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With a programme of exciting events, brand new inclusive activities for home and school, and our fantastic line-up of £1/€1.50 books, World Book Day on 7 March 2024 is shaping up to be the best ever. 

Keep an eye on this space as we update it with announcements on our 2024 events, activities, and partnerships that will ensure that more children than ever can have the opportunity to discover a love of reading. This is more vital than ever as this World Book Day, half a million children in England don’t own a single book. Our Impact 2023 reveals the effect World Book Day can have on the lives of children across the UK. Our Strategy 2023 – 2027 sets out how we intend to encourage even more children, from all backgrounds, to develop a life-long habit of reading for pleasure, and benefit from the improved life chances this brings them.

Read more in our press release.


We’re delighted to share with you the line-up of £1/€1.50 books for 2023 that children can choose for free with their £1/€1.50 book token! With books for beginning, early, fluent and independent readers, there is something for everyone to enjoy. Alongside the 12 titles available across the UK, we also have two exclusive books for Ireland and a World Book Day Welsh title. The books will be available from booksellers from 15 February 2024 – find your nearest participating booksellerThe token redemption period is from 15 February – 31 March 2024.

Find out everything you need to know about the books and token exchange here. For more information about World Book Day 2024, please visit our FAQs.


All of our resources for 2024 will be going live on 8 December 2023 including a brand new Primary School Pack, Secondary School Pack and Early Years pack, fun activities, resources, display and celebration materials.

We will also have some fabulous competitions launching for 2024.


Over 4,000 booksellers will be taking part in World Book Day 2024, hosting events and activities to inspire children and reach those less likely to be readers. Over 400 independent bookshops and retailers across the UK and Ireland including The Works, WHSmith, Waterstones, Morrisons, Sainsbury’s, Tesco and Asda will be gifting the £1/€1.50 books and welcoming children, families, schools, and local communities to choose a book and discover more about the exciting world of reading.

£1/€1.50 tokens can be redeemed for any £1/€1.50 book from Thursday 15 February to Sunday 31 March 2023 in bookshops, bookshop chains and participating retailers. Alternatively, they can also be used as a £1/€1.50 contribution to any other book. The single-use digital token can also be downloaded from the World Book Day website.

Be sure to keep an eye on your local bookshop’s website and social media channels to stay up to date with what’s on offer in your area or visit our events map.


In the UK, up to 500,000 children (1 in 15) don’t have a book of their own. This goes up to 1 in 10 for children receiving free school meals. Having access to books and developing a love of reading for pleasure is vital for a child’s future. Our vision is to see more children, from all backgrounds, developing a life-long habit of reading for pleasure and benefitting from the improved life chances this brings them. By making a donation or raising funds for World Book Day, you can help us change lives through a love of books and reading.

Find out more


We welcome the opportunity to work with partners who share our commitment to changing lives through a love of books and reading. We work with those who can help us do more to achieve our mission to promote reading for pleasure and offer every child and young person the opportunity to have a book of their own. We select our commercial partners carefully and work with them in a range of ways, from one-off fundraising events to longer term partnerships. Find out more here – Work With Us. – or email us at

World Book Day is a registered trademark. This means you must have our written consent through a formal licensing agreement to use the name ‘World Book Day’, our logo or any of our artwork assets.