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Libraries « Back

Libraries play a unique role in promoting reading in communities. As a free (at point of use) public service they can provide a stepping-stone to engagement with reading and book buying for less engaged readers and disadvantaged communities. Working together, World Book Day and libraries can promote reading, help change attitudes to book accessibility and encourage engagement with book shops and the wider world of books overall.

How to work with us

We want to support libraries to use World Book Day to promote reading and library membership across the UK & Ireland. Here are just some of the ways that you can do this:

  • HOST EXCITING EVENTS around World Book Day to engage with families, schools and nurseries. For ideas on including authors and illustrators in your World Book Day celebrations, online or in person, contact Authors Aloud;
  • CONTACT local schools and nurseries/pre-schools and tell them about the brilliant services libraries offer, offer to go into schools and talk to children in assembly or arrange a virtual library visit to give children a sneak peek of what your library can offer;
  • USE your newsletters and social media to talk about the importance of reading for pleasure and reading together. We’ll be sharing assets and messaging over the next few months in the run-up to World Book Day;
  • DECK the walls with celebratory World Book Day materials; create your own or download our posters and other materials (these will be available from the beginning of January 2022);
  • CREATE a display to suggest further reading around the £1 books and their authors and illustrators;
  • ENGAGE year-round with the World Book Day Book Club and Share A Story Corner by encouraging children and families to join in.

For World Book Day 2022, we will be extending our partnership with the National Literacy Trust and Libraries Connected to include 15 of the NLT’s hub areas. In each area we will work with hub, library and other local leaders to develop a deeper understanding of how community partners can be part of World Book Day as a major national movements to reach into communities who are less likely to engage.

We will:

  • Explore ways that the WBD brand and moment can be used by local agencies and leaders to champion the use of libraries and of library membership, and a positive message about reading, particularly with less engaged communities.
  • Understand how local organisations (libraries, retailers and schools) can work together to use World Book Day to promote reading engagement
  • Enable libraries to use the World Book Day campaign more effectively to promote reading engagement and library membership across the UK.
  • Increase the number of children who use their WBD £1 token to have a book of their own.

Using the World Book Day branding & materials

We will be sharing details of how libraries can order posters for display and access our branding guidelines and assets. Please check back here for more information or contact [email protected] to get in touch with the team.

World Book Day® is a charity sponsored by National Book Tokens.