All of World Book Day’s work is based around 6 evidence based elements which support a child to develop a Reading for Pleasure habit. These are: being read to regularly;  having books at home and at school; having a choice in what to read, finding time to read, having trusted help to find a book, making reading fun. All our resources, activities, events and work with partners uses these principles achieve our mission.

Read more about Our Approach here.

World Book Day’s mission is to offer every child the opportunity to have a book of their own. We believe that every child should have the experience of choosing and owning a book – for free.

We work with partners such as the National Literacy Trust and Read for Good to make an extra effort to reach children in areas of disadvantage.

Booksellers buy the £1/€1.50 books to gift to children in exchange for their £1/€1.50 book token.

The £1/€1.50 tokens and £1/€1.50 books give all children the chance to choose and own a book – for free.

World Book Day, in partnership with schools and others, distributes the £1/€1.50 World Book Day book tokens to children and young people.

Click here for more information.

World Book Day offers every child and young person the opportunity to have a book of their own.  The £1/€1.50 tokens and £1/€1.50 books give all children the chance to experience choosing and owning a book – for free. Click here for more information.