The £1/€1.50 token for book exchange is a contribution to World Book Day’s charitable purpose to encourage reading for pleasure.  Nearly 1m children in the UK don’t have a book of their own. World Book Day’s £1/€1.50 books are the first book some children own (including 1 in 5 children receiving free school meals).

Publishers produce and pay for the costs of producing the £1/€1.50 books. Booksellers buy the £1/€1.50 books from publishers to gift to children in exchange for their £1/€1.50 book token. The £1/€1.50 is not reimbursed.

It’s important to World Book Day’s charitable purpose that children can access their books, using the token, for free. To find out more about the process click here.

To find out more about how booksellers can work with World Book Day click here.

It’s vital that World Book Day encourages even more children to be readers.  That’s why World Book Day aims to be an ally to all children, making sure that all can see themselves represented in what we do, and make a deep connection with what they read. To find out more about our approach click here.

We work in collaboration with publishers, who support World Book Day by making a financial contribution to our work as a charity. These publishers are eligible to pitch content for World Book Day’s opportunities to encourage reading for pleasure. These include the £1/€1.50 books, and our Share a Story Corner video books.

If you are interested, please discuss with your publisher. For more information please click here.

You can find out how to fundraise for us here.

Our fundraising page details all the different ways you can donate to us: via BACS transfer, cheque, by phone, or simply by donating online through our JustGiving campaigns.

World Book Day is funded by our sponsor National Book Tokens, a wide selection of publishers, and through other contributions, donations from a range of companies and fundraising.

You can see our annual accounts here.

You can find out more about how the World Book Day £1/€1.50 token and £1/€1.50 books exchange works here.

You can find out how to fundraise for us here.

World Book Day’s aim is for the books we present to be for all children and families, and particularly to offer a gateway into reading for those who don’t currently see themselves as readers. To find out more click here

All of World Book Day’s work is based around 6 evidence based elements which support a child to develop a Reading for Pleasure habit. These are: being read to regularly;  having books at home and at school; having a choice in what to read, finding time to read, having trusted help to find a book, making reading fun. All our resources, activities, events and work with partners uses these principles achieve our mission.

Read more about Our Approach here.

World Book Day offers every child and young person the opportunity to have a book of their own.  The £1/€1.50 tokens and £1/€1.50 books give all children the chance to experience choosing and owning a book – for free. Click here for more information.