We will be celebrating World Book Day on 7 March 2024. If you have any questions that aren’t answered below, then please email hi@worldbookday.com

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Can I use my World Book Day token online?

The World Book Day £1/€1.50 tokens cannot be used for online purchases. Find your nearest participating retailer here.

How are the £1/€1.50 books being made accessible and inclusive?

All the World Book Day £1/€1.50 books are available in braille, large print, and audio with help from RNIB, Guide Dogs, Calibre Audio and Vision Ireland.

We aim to support readers who are dyslexic by asking publishers to ensure the books are printed on off-white paper with a high opacity to ensure all our books are accessible to all. If you’d like to know more or require one of these formats click here for more information.

Other ways to receive a £1/€1.50 token

Our partner charities BookTrust and Scottish Booktrust distribute the £1/€1.50 token to families as part of their programmes.

You can also find the World Book Day £1/€1.50 token in a range of children’s magazines. We also work with McDonald’s to include the token with Happy Meals.

What are the age ranges for the World Book Day £1/ €1.50 books?

World Book Day’s aim is for the books we present to be for all children and families, and particularly to offer a gateway into reading for those who don’t currently see themselves as readers. To find out more click here

How World Book Day knows its campaign and activities will encourage reading for pleasure

All of World Book Day’s work is based around 6 evidence based elements which support a child to develop a Reading for Pleasure habit. These are: being read to regularly;  having books at home and at school; having a choice in what to read, finding time to read, having trusted help to find a book, making reading fun. All our resources, activities, events and work with partners uses these principles achieve our mission.

Read more about Our Approach here.

Reaching all children

World Book Day’s mission is to offer every child the opportunity to have a book of their own. We believe that every child should have the experience of choosing and owning a book – for free.

We work with partners such as the National Literacy Trust and Read for Good to make an extra effort to reach children in areas of disadvantage.

Find your local bookseller

If you are a school, you can get in contact with your local bookseller to talk through options for the £1/€1.50 token exchange. Some can arrange for the books to be brought or sent into school. 

Your local bookseller might be on a high street or a supermarket. If you have any questions, please email wbd@education.co.uk


How to use the £1/€1.50 token and receive a £1/€1.50 book

Booksellers buy the £1/€1.50 books to gift to children in exchange for their £1/€1.50 book token.

The £1/€1.50 tokens and £1/€1.50 books give all children the chance to choose and own a book – for free.

World Book Day, in partnership with schools and others, distributes the £1/€1.50 World Book Day book tokens to children and young people.

Click here for more information.

How the World Book Day £1/€1.50 books are chosen and published

World Book Day offers every child and young person the opportunity to have a book of their own.  The £1/€1.50 tokens and £1/€1.50 books give all children the chance to experience choosing and owning a book – for free. Click here for more information.